Saturdays Residence by Brown Starling

Period: September 2021

Lifestyle brand attributes for the newly developed Peppermint Field inhaler for the relief of cold, nasal congestion and stuffy nose are leveraged to enter the market long led by strong incumbents and well accustomed to the efficacy of traditional herbal inhalation products.

A fully integrated campaign across a host of channels propelled Peppermint Field to be the second most popular inhaler in the market within a few years . Establishing itself as a lifestyle product most appealing to the young, trendy consumers has also enabled Peppermint Field to extend the brand’s reach to other product categories.